13 Step Social Media Checklist

Course description

Social media can be a very effective way to drive up engagement, reduce costs, and increase "attributable revenue." Many businesses have initiated social media programs, but only a few have been able to drive the promised returns. This recorded SES session takes you through a 13-step approach to improve your social ROI. After a session full of lessons, tips, and practical case studies, you will have actionable ideas that you can apply to your own business.

The key areas covered in this course include:

• 5 things you should be doing
• Who is your consumer?
• Can you segment your consumers correctly?
• What do you do as a business?
• Tactics for engagement
• Measuring engagement
• What do you want to do with social media?
• Integrate your blog posts to your facebook wall
• Integrate by driving people to social networks through the email channel
• Integrate direct links
• What social channels should you use? Blog, Facebook, Twitter, Flickr, Podcasts, YouTube
• How will you share your content with consumers and over what channels?
• Interaction opportunities
• Minding your P's, Q's and R's
• Do you have a policy for your social media?
• Create a campaign calendar
• Establish success metrics
• Pick some 'initial' numbers and set targets
• Create social ownership
• The inspiration step

Biography

Sundeep Kapur

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, and personalize and speak to consumers more effectively. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered “relevant, inspirational, and outstanding” education for organizations around the world. Kapur is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. His daily dose of best practices can be found at www.EmailYogi.com, where he has more than 1,200 articles on best practices.

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Features of ClickZ Academy

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