Advanced Keyword Modeling

Course description

Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will guide you through ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams.

Contents:

• About the Author
• Introduction
• Understanding Searchers
• Mapping: Integrating Mapping to Keyword Research & Mapping
• Maximizing: Maximize Keyword Modeling & Searcher Intent
• Keyword Modeling
• Q&A

The key areas covered in this course include:

• Optimizing your keyword strategy
• Optimizing snippets and identifying bad snippets
• Opportunities for end-of-life products
• Understanding searchers and using query intent and searcher mindset
• Brainstorming keywords, generating your initial keyword list and prioritizing
• Using keyword research tools
• Mapping searchers to actions, and keywords to pages
• Creating a taxonomy to define your content and search strategy
• Evaluating underperforming keywords
• Keyword modeling
• Aligning your keyword strategy to social media and PR
• Integrating paid and organic search

Biography

Bill Hunt

Bill Hunt is the president of Back Azimuth Consulting, which focuses on helping companies understand the voice of their customer by aggregating various digital signals into actionable insights and messages. Considered a thought leader on global search engine marketing and social media, Hunt has spoken at conferences in over 30 countries. He served as CEO of two of the largest global search marketing firms, Global Strategies and Outrider (both were acquired by WPP). He is the co-author of the best-selling book Search Engine Marketing, Inc., and writes a popular blog on search and social media marketing.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

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• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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