Conversion Tools of the Master Craftsman

Course description

Do you suspect that something is wrong with your landing page, but are not sure what? Do you need to convince your designer or management? Join these two titans of web conversion for a high-speed tour through dozens of free and paid tools that can help you identify—and fix—your conversion issues. From usability testing and visual attention heatmaps to keyword and SEO tools and engagement analytics, you'll learn the secret weapons that these conversion masters rely on daily.

Tim Ash looks at four tools for fine-tuning the conversion factors of your website:

• Third-party software with the functionality to produce reports on:
  • Mouse heatmaps
  • Click confetti
  • Link click overlay
  • Reviewing the effects of screen resolution on the above
• In-page web analytics and user monitoring, including:
  • User session recording and playback
  • Click heatmaps with adjustable display
  • Advance link analytics
  • Conversion reports for form submission
• Commissioning third party testers to review your site and give you feedback.
• AttentionWizard.com, Tim's own product that will create attention heatmaps that then enable you to analyze your design and direct users to your call-to-action to improve conversion.

Bryan Eisenberg goes through a number of essential conversion rate optimization tools. These deal with different aspects of the process:

• Giving the CRO marketer insights into his or her web site.
• What not to do when optimizing.
• Conversion rate strategy.
• Where the landing page opportunity has the best results.
• Creating effective landing pages.
• Testing your website and determining the most effective changes.
• Personalizing content.
• Improving your ad copy.

Instructors include:

• Tim Ash
• Bryan Eisenberg

Biography

Multiple

Many ClickZ Academy e-Learning courses and How tos have multiple instructors. Check the course description for instructor names or for links to individual course modules.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
  With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
• Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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