Keyword Modeling

Course description

Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will offer ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams.

This session looks at:

• What is Keyword Modeling
• Keyword Research
• Refining and Managing Core Keywords
• Sorting Keywords by Categories and Segments
• Social Media
• Models
• Landing Pages
• Deep Site Structure
• Flattened Site Architecture
• Persona Design
• User Intent
• Ad Campaigns
• Benefits

Advanced Keyword Modelling

• How to make decisions on your navigation with KW categorisation
• International keyword expansion
• Google AdWords, API plugins for Excel

Instructors include:

• Ron Jones
• Richard Baxter

Biography

Multiple

Many ClickZ Academy e-Learning courses and How tos have multiple instructors. Check the course description for instructor names or for links to individual course modules.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
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• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
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