Google Instant's and Bing's intent-based results are creating a need for a new generation of keyword research, expansion, and modeling techniques. This session will offer ways to integrate data from search, social, and traditional media to identify new opportunities and revenue streams.
This session looks at:
- What is Keyword Modeling
- Keyword Research
- Refining and Managing Core Keywords
- Sorting Keywords by Categories and Segments
- Social Media
- Landing Pages
- Deep Site Structure
- Flattened Site Architecture
- Persona Design
- User Intent
- Ad Campaigns
Advanced Keyword Modelling
- How to make decisions on your navigation with KW categorisation
- International keyword expansion
- Google AdWords, API plugins for Excel
ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.
Features of ClickZ Academy
- Cost effectiveness:
With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
- Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
- Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.
If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:
- Manage when you launch courses.
- Allocate specific modules to individual employees.
- Run reports to monitor and track your employees' progress.
- Set up automated emails to remind staff of deadlines.
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