Paid Social Media

Course description

Building a focus and metrics driven social buyable media initiative around an organic social media strategy will amplify the shelf life, reach and overall performance of that campaign — sometimes accelerating performance and spring boarding an idea into growing viral. Learn about how adding a special layer of paid social advertising will enhance KPIs like user engagement, shares, links and conversation.

This session looks at Content Marketing and Media Buying strategies:

• Moving Beyond Organic Marketing /
  Jumpstarting Organic with Paid Media
• Blog Advertising
• Self Serve Advertising
• Paid Discovery
• Interactive Infographics
• Measuring the Impact of Content Marketing
• Reddit
• Stumble Upon
• Facebook

Biography

Loren Baker

Loren Baker specializes in the strategic development of SEO and digital media campaigns for Fortune 500, consumer brands and regulated industries. Active in the online marketing field since 1998, Loren has co-founded and built multiple agencies and digital consultancies, including BlueGlass Interactive and Search & Social. In 2003, he created Search Engine Journal, an AdAge Top 10 blog that covers search marketing news and tactics; he continues to serve as the blog's managing editor.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
  With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
• Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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