PPC Conversion Optimisation

Course description

Conversion rate optimisation is one of the most effective ways to grow a web business, but only if you do it right. In this session, you'll learn exactly how to change your website to achieve the quickest increases in profit in the shortest time.

Contents:

• Optimisation and customer experience
• Killer tips
• Steps to increase conversions
• Testing and tools

The key areas covered in this course include:

• Lean UX/lean optimisation
• Research and insight
• Immersion tips
• Optimisation sources
• Usability testing
• Budget ideas
• Killer tips
• Surveys
• Analytics and instrumentation
• Performance and availability
• How we build and optimise
• User-centred design
• Multi-channel and platform
• New funnel cycle
• Usability & optimisation process
• A/B and multivariate tests
• Photo guidelines
• Lean optimisation: the roundup
• Conversion optimisation - mobile
• Why use call tracking?

Instructors include:

• Karl Blanks
• Craig Sullivan

Biography

Multiple

Many ClickZ Academy e-Learning courses and How tos have multiple instructors. Check the course description for instructor names or for links to individual course modules.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
  With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
• Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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