SEO In House

Course description

Managing SEO in house at mid-sized to large organizations can pose many challenges. Once a company decides to start SEO in house, what's next? In this session, you'll learn what you need to do in order to manage a successful in house SEO program. There are many groups involved in SEO besides the subject matter experts. If you are responsible for SEO, you need to learn and implement tactics that will increase your productivity and reduce the frustrations you face on a regular basis. Hear our marketing experts deliver the keys to success in building well-integrated search marketing programs that thrive on support from all levels of the company.

Simon Heseltine covers SEO in house from the perspective of a large company:

• Skills needed for an in-house SEO team.
• Where the team fits within the corporate structure.
• Where the in-house team is located.
• The reporting structure for the in-house team.
• How to work with management.

Allison Fabella gives her six tips for in-house SEOs:

• Being the SEO guru.
• Training for in-house SEO.
• Including SEO in the workflow.
• Identifying your champions.
• Enterprise level tools.
• Outsourcing.

Jessica Bowman talks about the radical tactical shift required for in-house SEO to be successful:

• Identifying the different parties and the role they play.
• The in-house SEO life cycle.
• Incorporating SEO into standards, guidelines, and the development cycle.
• Making SEO a part of the company's culture.
• Identifying the deliverables that require SEO input.
• Using metrics.

Instructors include:

• Simon Heseltine
• Allison Fabella
• Jessica Bowman

Biography

Multiple

Many ClickZ Academy e-Learning courses and How tos have multiple instructors. Check the course description for instructor names or for links to individual course modules.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
  With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
• Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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