Online Marketing Foundation - Full Course

Course description

The 13 modules of the Online Marketing Foundation course provide an introduction to online marketing, plus a detailed look at each discipline including SEO, Email, Online PR, Social Media and more. Modules include:

1. SEO
2. Web Analytics
3. Demand Generation
4. Pay Per Click
5. Email
6. Introduction to Usability
7. Online PR
8. Content Marketing Strategy
9. Strategy
10. Social Media
11. Information Retrieval
12. Mobile Marketing
13. Local Search Best Practices

Biography

Multiple

Many ClickZ Academy e-Learning courses and How tos have multiple instructors. Check the course description for instructor names or for links to individual course modules.

Multiple licences

ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.

Features of ClickZ Academy

• Cost effectiveness:
  With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced.
• Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
• Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.

Customized Training

If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:

• Manage when you launch courses.
• Allocate specific modules to individual employees.
• Run reports to monitor and track your employees' progress.
• Set up automated emails to remind staff of deadlines.

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