Course description
The four modules of the Web Analytics course cover all aspects of web analytics, from KPIs and segmentation techniques to attitudinal analytics. Modules include:
Biography
Thom Craver
With nearly 20 years in HTML and Web experience, few people have the unique perspectives on making the Web work for business than Thom. Due to his extensive experience with systems administration in UNIX/Linux servers, including various Web servers, email and DNS, he knows the best ways of optimizing Web servers.
He has authored or co-authored 14 computer software instructional manuals published by Rochester-based Technical Learning Resources, Computer Confidence Incorporated and California-based SVI Training Products and written articles for SearchEngineWatch.com and ComputerLink Magazine.
Multiple licences
ClickZ Academy's extensive library offers a range of off-the-shelf courses; customized packages are available for organizations.
Features of ClickZ Academy
- Cost effectiveness:
With ClickZ Academy, your company incurs no costs for travel, accommodation, or booking trainers. Courses are competitively priced. - Accessibility and time saving: Users can access courses at work, home, or any place that has an Internet connection. The system bookmarks where they leave off, enabling them to work at their own pace.
- Learning development: The learning management system allows your employees to track their progress and revisit content when necessary. They can demonstrate their understanding of the material through the formal test. When they successfully complete the course, they will receive CPD accreditation and a certificate as tangible proof of their career development.
Customized Training
If our library of content does not meet your organization's training needs, our team can structure a unique program that will allow you to:
- Manage when you launch courses.
- Allocate specific modules to individual employees.
- Run reports to monitor and track your employees' progress.
- Set up automated emails to remind staff of deadlines.


